Disney Brands Generate Record $40.9 Billion from Licensed Merchandise in 2013
Originally posted on Variety:
Merchandise featuring Marvel’s superheroes, Disney’s princesses, Pixar’s toons and Lucasfilm’s “Star Wars” helped the Mouse House ring up a record $40.9 billion in global retail sales in 2013.
The sales topped 2012’s $39.4 billion, $37.5 billion, in 2011, and $28.6 billion in 2010, according to Disney Consumer Products. Those kinds of numbers have long made the company the world’s top licensor.
Disney isn’t likely to give up that title anytime soon.
It’s ramping up several major product pushes around “Cinderella,” the animated films “Inside Out” and “Big Hero 6,” Marvel’s “The Avengers: Age of Ultron,” “Star Wars: Rebels” and “Star Wars: Episode VII” coming out through the end of 2015.
With those brands in hand, Disney will be one of the largest exhibitors at the Licensing Expo, which kicks off today from the Mandalay Bay Convention Center in Las Vegas.
Having titles from Disney, Marvel, Pixar and Lucasfilm “certainly makes…
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