Here are some of the biggest naming mistakes I’ve seen entrepreneurs make and why you should avoid them.
1. You believe your domain name has to match your business name.
Tesla doesn’t own the domain name Tesla.com. Do you think someone wanting to buy a Tesla gives up if they go there and don’t find the website? Of course not! They type “Tesla cars” into a search engine and find it in no time flat. And they don’t even notice what the domain name is, which by the way is TeslaMotors.com. If Tesla doesn’t have to have an exact match domain name, neither do you.
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