The NBA & WNBA Join Forces In Support Of Gender Equality Through #LeanInTogether


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Following last year’s extremely sad and highly publicized case of Janay and Ray Rice, American sport leagues have felt the pressure to respond sensitively and efficiently to domestic abuse and sexism. The NBA teamed up with the WNBA as participants in the Lean In Together campaign that encourages men to stand with women for equality. A short commercial for the campaign, starring LeBron James, Dwayne Wade and Chicago Sky’s Elena Delle Donne, was released today.

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Lean In Together is not sports-oriented, but a unique approach to raising awareness about equality (a particularly hot topic already this year). Lean In Together is a branch of Sheryl Sandberg‘s Lean In movement, which is also the name of her book that catapulted the topic of feminism and women in…

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